December 2014
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I honestly believe this is a huge year for golf instructors and coaches.

We have come so far so quickly over the past 5-10 years. Not only with technology and knowledge of how to teach, but also with the marketing and ways to keep in touch with students.

It’s truly amazing.

But more people are falling behind than ever before.

Let’s get real. There are more people struggling to make $20,000 in a year than those trying to figure out how to get over the 6 figure mark. Here’s the problem with that… $20,000 simply isn’t enough to support a family with, causing more and more instructors to leave and find a new career.

And if more quality instructors and coaches leave the game that means golf is going to remain stale and continue to decrease in popularity.

Here’s what I believe…

2015 is the year that more instructors and coaches than ever are going to realize that this is a business. They (you) have to pay attention to your business model, your marketing, your sales and implement systems (just like any other business) that help support those key foundational aspects.

Relying on word of mouth isn’t going to be enough.

A paradigm shift needs to occur. We heard about this shift in how to be a better teacher and coach from Lynn Marriott, but it’s also happening in the business as we heard from guys like Will Robins and Dr Rick Jensen.

I’ve dedicated 2015 to bringing more and more content to you all that will help you understand how to build and grow a real “business” in 2015.

We’re going to keep it real.

Only learning from those that pass certain criteria.

It’s not going to be overnight get rich quick schemes or anything like that. I can’t stand that kind of stuff.

It’s going to be more real honest candid conversations about the best ways to grow a real sustainable business. While staying true to yourself and your business.

So to kick us off we have some really good snippets from episodes from 2014. This episodes with Jeff Ritter and Shawn Humphries talking about setting goals and working hard.

Direct download: GITLO_New_Years_Episode_Part_1.mp3
Category:general -- posted at: 8:52pm PDT

The work that Jeff and his team are doing with younger students, 5-12 years old, is really inspiring. Everything that Jeff shared about this should truly help all of you build out programs for a largely untapped market. I’ve heard from quite a few people of how they avoid this age range (Jeff shares that he did this as well) But then realizing that it’s something that’s extremely important.


We’re going to talk about marketing, and how Jeff is going to get students in the door and better educating parents. I love that way that he “pitches” it to parents.

We took through the synergistic flow of students through his different programs and how it all comes together.

We wrap up this awesome interview with golf coach Jeff Isler talking about two takeaways he’s come to realize after coming form the business world and spending the past 10 years building golf academy.

Do you want to create a business or a job?

Direct download: 20141216_Jeff_Isler_Part_3.mp3
Category:general -- posted at: 5:01pm PDT

Jeff Isler is a very successful golf coach. He has a thriving academy of juniors that is rapidly growing (so much so they’re adding locations and instructors)

But this story didn’t start in golf. It starts with no experience as a golf instructor or playing competitively. Jeff found a passion for instruction and decided he was going to give it a shot. Through working with hundreds of great competitive juniors he has a developed a system that is working extremely well – for students and for the business. We’re going to cover that.

We’re going to answer questions like:

  • How do you go from teaching out of your garage to having an 8500 sq foot studio and multiple employees
  • What does building a “business” really mean?
  • The great hacks Jeff used to get his first students. (he really put in the work to make these work)

I first heard about what Jeff was doing through this article on Golf Range Magazine. It’s a great look at what he’s doing. Make sure to check that out here.

Direct download: 20141216_Jeff_Isler_Part_1.mp3
Category:general -- posted at: 6:54pm PDT

Direct download: 20141208_Group_Hangout_Part_2.mp3
Category:general -- posted at: 9:36pm PDT

This was a great show to do. A conversation between some of our past guests. Brian Manzella,Andrew Rice, and Mr. Nick Chertock.

We didn’t really have an agenda when we sat down, so we start off with a popular topic…

Tiger Woods and Chris Como. All of the guests are familiar, friends with Chris so it’s a great look at what’s actually going on with Tiger’s instructors.

Direct download: 20141208_Group_Hangout_Part_1.mp3
Category:general -- posted at: 7:45am PDT

What does a good coach mean to you?
How do you get a player to the results they want? and how can you guarantee that?
How should you price your coaching?

We cover quite a bit in this episode but... WE DON'T COVER EVERYTHING. Click on the banner below and sign up to get access to a live Q&A so you can ask any of your questions and hear from someone Will has helped double their revenue in under a year. It's not made up or trying to be shocking but the truth... Make sure to sign up. :)

If you want to see how much time you can save and more money you can make with coaching. Check out this awesome tool Will developed for you - Get access

Direct download: 20141126_Will_Robins_Part_3.mp3
Category:general -- posted at: 6:27am PDT