I honestly believe this is a huge year for golf instructors and coaches.

We have come so far so quickly over the past 5-10 years. Not only with technology and knowledge of how to teach, but also with the marketing and ways to keep in touch with students.

It’s truly amazing.

But more people are falling behind than ever before.

Let’s get real. There are more people struggling to make $20,000 in a year than those trying to figure out how to get over the 6 figure mark. Here’s the problem with that… $20,000 simply isn’t enough to support a family with, causing more and more instructors to leave and find a new career.

And if more quality instructors and coaches leave the game that means golf is going to remain stale and continue to decrease in popularity.


Here’s what I believe…

2015 is the year that more instructors and coaches than ever are going to realize that this is a business. They (you) have to pay attention to your business model, your marketing, your sales and implement systems (just like any other business) that help support those key foundational aspects.

Relying on word of mouth isn’t going to be enough.

A paradigm shift needs to occur. We heard about this shift in how to be a better teacher and coach from Lynn Marriott, but it’s also happening in the business as we heard from guys like Will Robins and Dr Rick Jensen.

I’ve dedicated 2015 to bringing more and more content to you all that will help you understand how to build and grow a real “business” in 2015.

We’re going to keep it real.

Only learning from those that pass certain criteria.

It’s not going to be overnight get rich quick schemes or anything like that. I can’t stand that kind of stuff.

It’s going to be more real honest candid conversations about the best ways to grow a real sustainable business. While staying true to yourself and your business.


So to kick us off we have some really good snippets from episodes from 2014. This episodes with Jeff Ritter and Shawn Humphries talking about setting goals and working hard.

The work that Jeff and his team are doing with younger students, 5-12 years old, is really inspiring. Everything that Jeff shared about this should truly help all of you build out programs for a largely untapped market. I’ve heard from quite a few people of how they avoid this age range (Jeff shares that he did this as well) But then realizing that it’s something that’s extremely important.

We’re going to talk about marketing, and how Jeff is going to get students in the door and better educating parents. I love that way that he “pitches” it to parents.

We took through the synergistic flow of students through his different programs and how it all comes together.

We wrap up this awesome interview with golf coach Jeff Isler talking about two takeaways he’s come to realize after coming form the business world and spending the past 10 years building golf academy.

Do you want to create a business or a job?