GOLF IN THE LIFE OF
Direct download: 20150327_GITLO_Don_Parsons_Part_2_Short_Clip_1.mp3
Category:general -- posted at: 6:17am PDT

Don has a great mindset when it comes to building a BUSINESS. Not just treating it as a hobby but becoming the business owner and taking full responsibility for your financial well being.

 

This is a fantastic conversation that we need to have more of in the golf instruction business. It’s a conversation about finances, being a business owner, and how to grow.

 

We’re going to get into some great topics in this interview.

  • The importance of goals
  • Setting a budget (and some ideas on what should be on that)
  • Profit margin for golf instructors
  • The good and bad of branding

Don is making the transition from the 30 minute lesson model to coaching. He explains why he’s doing that and how it’s going. If you’re interested make sure to check out the course we put together with Will Robins on this.

We’re also going to talk about facility costs and how an instructor should think about that relationship. Why? Because Don is also a partner at a facility so he can speak to the costs and benefits for both parties.

We also craft the perfect proposal if you’re trying to teach at a new facility. Make sure to listen for this part.

Direct download: 20150320_GITLO_Don_Parsons.mp3
Category:general -- posted at: 6:10am PDT

Lynn Blake is known as one of the experts on The Golfing Machine and an instructor who has a unique story of teaching and the success he has doing it. (some of these results include three PGA tour winners and five Web.com tour winners)

I first learned about Lynn by talking with some instructors who have gone through his certification program, so I thought it would be good to bring his story and philosophy to you all.

Lynn is going to cover a lot of different topics in this conversation. He shares about his introduction to The Golfing Machine. Why he left instruction for 20 years. Some of the beliefs and philosophies he has. Why this information is still relevant in today’s environment.

You’ll also here the business model Lynn used to get people into the seminars he ran (in a hotel ballroom) that turned out great golfers and results. This is a fascinating insight that is totally applicable in today’s market.

Direct download: 20150312_GITLO_Lynn_Blake.mp3
Category:general -- posted at: 5:53am PDT

We’ve placed the wrong expectations on fitness. There is no ONE result from fitness. This is just one of the concepts Lance, Lead Instructor for TPI Level 1 and Level 2 Fitness Seminars shares during this conversation.

Myth #1 - Fitness pros are out to steal your client.
A client doesn’t have to choose golf instruction or fitness. In fact Lance uses the term “pit crew” quite a few times to suggest the idea of a team effort .

Myth #2 - It takes 6 weeks to make a change.

"I’ve never built the same program twice"

Myth #3 - We’re going to ruin your golfer.
It’s all about making a plan getting closer to goals. Not just bulking up. Golf fitness and beach fitness are TOTALLY different.

Direct download: 20150315_GITLO_Lance_Gil.mp3
Category:general -- posted at: 8:51am PDT

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