Jason Glass is a fitness professional first who now happens to run a golf academy.  And I wanted to talk with him (not only because he runs a great podcast and delivers great fitness content) but because a unique perspective and background that most golf instructors don’t.

Jason Glass shares how he runs his business (Tour Performance Lab).  How they structure their programs and really the glue that holds it all together – COMMUNITY.    It’s amazing to hear the power that it has to build a strong group of students that’s really a “team”.

We talk all about how to build that community of students and how it’s had an impact on building the business.  He shares one of their secrets to growth and building up referrals in the local area. (and you can check out a photo to the right).

Chuck shares the best golf coaching program at his academy and exactly how that looks (hopefully so you can learn what you need to implement into your golf instruction business)

We not only dive into HOW Chuck runs his business but also some of the methods behind what they’re doing. Two tools that Chuck is using in his academy for tracking and communication are GAME GOLF 
and Edufii.

Chuck also recently built his own indoor facility. We talk about what he did, how much it cost, and the results he’s seen from it.

by Tom Stickney

I am often asked by younger teachers how to set up their instructional program(s) in order to create more demand and this is something that is learned. However if you pay attention the market you are in will give you all the answers if you just stop for a second and think.

As the answers you receive become more focused you will be able to better adjust your programming in order to reach the “next level.” So here are my thought on how to set yourself up for success…

The main thing a young instructor can do to get in front of people is... to get in front of people.

Most instructors are too shy or worried about their information that they never discuss it openly with others for fear of reprisal.

In days gone by, the model to get known was to teach tour players and hope they mention your name so you get asked by magazines to submit articles. That model is long dead. Instructors no longer need to rely on tour players to promote themselves.

With YouTube, Facebook and Twitter the channels of promotion are free and easily accessible.

Did I mention free?

Certainly it takes some time but so many people are searching for good golf information that it's easily noticeable (if you have some.)

That being said, informing yourself is probably the most critical to make the time you create online fruitful.

I believe a coach needs to be open minded and a strong critical thinker to generate information that they can call their own.