Thu, 4 June 2015
The main thing a young instructor can do to get in front of people is... to get in front of people.
Most instructors are too shy or worried about their information that they never discuss it openly with others for fear of reprisal.
In days gone by, the model to get known was to teach tour players and hope they mention your name so you get asked by magazines to submit articles. That model is long dead. Instructors no longer need to rely on tour players to promote themselves.
With YouTube, Facebook and Twitter the channels of promotion are free and easily accessible.
Did I mention free?
Certainly it takes some time but so many people are searching for good golf information that it's easily noticeable (if you have some.)
That being said, informing yourself is probably the most critical to make the time you create online fruitful.
I believe a coach needs to be open minded and a strong critical thinker to generate information that they can call their own.